You’ve probably heard of Single’s Day and may have shopped sales in recent years, but most of us in the U.S. are only vaguely familiar with the holiday...so what exactly is Single’s Day?
Single’s Day is China’s biggest shopping holiday of the year which happens annually on 11/11. It originated in the 1990’s when Chinese university students started celebrating their singledom on November 11th - the four ones in the date 11/11 representing “singles”. Rather than be bummed about being single, the students turned the day into an unofficial celebration, treating themselves to a nice dinner, a shopping outing, or an evening at the movies with friends. The day that started out as a way for young people to celebrate solo life has since evolved into one of the biggest shopping holidays worldwide.
If you’re a merchant or business owner, Single’s Day is also one of the best days of the year to source inventory. Not only is the timing perfect, giving you about 3 weeks for your order to arrive before Black Friday and the holiday shopping season kick off, but you’ll also get the highest margins by buying your inventory on sale. If you’ve been wanting to try out sourcing inventory from China, this is a great opportunity, especially since the items are sure to sell during the holiday shopping season.
Here at Wish Wholesale, we’ll be celebrating Single’s Day with 11% off sitewide! For one day only, shop anything we have on the site, including Best-Seller Boxes and Category Specific Boxes, and use the code WW1111 to get 11% off your entire purchase. Plus shipping is always free when you spend $50 or more. We just added over 3,000 new, trending products to the site and launched additional categories including seasonal holiday products. This is the perfect time to order in bulk to get your store stocked up for the holiday shopping season! Don’t miss the sale, happening for ONE DAY ONLY this Wednesday. Shop Now.